How to design the display cabinet of a cosmetics store?

Now that there are more and more cosmetics shops, the competition among cosmetics shops is also becoming increasingly fierce. How to make your own shop stand out is the most concerned issue of every makeup shop owner. It can be said that the decoration design of a cosmetics store directly affects the operation of the store; we generally measure the quality of the store design directly by looking at the sales status of the merchandise display and how customers experience the shopping experience when entering the store. The most convenient, intuitive, and clearest product labeling that can be visually presented to customers is the primary task. So how to decorate and design the cosmetics store?

1. When designing a cosmetics store, it is necessary to coordinate the decoration color with the product display shelf, brand trademark, and brand standard color, so that people can see the main color of the store at first glance, and then identify the brand. The impression that the brand is connected to the product store. The color has a great influence on the store, and the color basically locates the style and age group. Generally white, blue, yellow and other common colors are not used in fashion stores. Mainly because white is generally a common standard color for indoor formal wear, and it is more common; yellow has a strong affinity and is mostly used in children's clothing stores. At present, the more fashionable shops are very suitable for choosing black, red, gray, bright white, silver and other colors, which can also reflect the youthful and fashionable colors.

2. The way of expressing colors in cosmetics stores: In many cases, the texture of the product is often only showing its charm under a specific light and background. For example: the display of transparent utensils must highlight their crystal clear characteristics to attract customers. Whether the product appears as a group or as an individual has a great influence on the purchase heart of customers. Groups of small commodities can play a role in attracting attention, but too many gatherings can also lead to "slow sales" speculation. The clever handling of asymmetric groups will give people the impression of "hot demand".

3. The decoration design of cosmetics stores should highlight individuality, decoration color and theme style. Green in spring can express the fullness of spring, red in winter can accentuate warmth, and blue in summer can express coolness. The beautician clothes etc. can highlight the theme according to the season. Generally speaking, the walls of cosmetics stores should be mainly white, because white has a wide range of colors and can be matched with many colors. Such as curtains, bedspreads. In this way, the cost of large-scale decoration is reduced a lot. Without personality, there is no characteristic. If your cosmetics store has no unique charm compared with other cosmetics stores, customers will not visit frequently—especially as the season changes, beauty products are updated, and the theme of the cosmetics store should be updated frequently. This We need to have a long-term plan.

4. Store image design in cosmetics specialty stores. You need to inspect the store itself and its surroundings on the spot, look at the direction of people flow, sunshine, obstacles, surrounding store colors, styles, and then design according to these specific elements in accordance with the standards. How to open a beauty and cosmetics store? Now we will Let's take a look. Nowadays, many beauty and cosmetics specialty stores are very casual in store image design, just based on their own imagination or copying the decoration of other stores, without looking at the actual location of the store, let alone looking at competitors.

5. The product placement in the cosmetics specialty store is also exquisite. The place reserved for customers to walk can be divided into main aisle and sub-aisle, and the image background board faces the main entrance or the main channel of the buyer. The showroom is very important, and most customers make purchase decisions in the showroom. The purpose of lighting in beauty cosmetics stores. Lighting plays a key role in the beauty and cosmetics store. The same effect of a beauty cosmetics display with lighting and without lighting is completely different. Especially for these single-piece displays, they must be contrasted with spotlights.