Merchandise display skills on retail pop racks

"Back" shaped shops, let you pass these retail pop racks

A standard convenience store generally has an area of ??about 100-120 square meters. The convenience store will adjust the equipment according to the size of the store. For example, 7-Eleven's very small store will have special raised shelves. The difference from a grocery store is that convenience stores rarely make you go back, from the entrance to the cashier, until you reach the innermost daily items, and then go out, just round the corner. Unless there is a clear shopping goal, generally consumers will follow this route to stroll around.

1. On this "active line", you will pass through the "promotion end racks" pushed by the convenience store owners, self-produced goods shelves, and fresh food products that account for 40% of the convenience store's revenue... and in the center of the circle, you will place non-products. Shelves for daily accessories and groceries, and magazines are placed by the window.

2. The checkout counter is generally on the side of the store door, and the store door is generally not opened in the middle of the store, so that it is convenient for customers to leave the house in the shortest distance after checkout.

3. The counter for instant food in bulk such as oden, steamed buns, etc. is next to the cash register, and is usually next to an alternate cold storage for beverages to guide consumers to purchase with beverages.

4. Most daily products (also known as fresh food products) need to be sold under refrigeration, while refrigerated shelves need to be placed against the wall. Therefore, daily products are generally on one side of the store, and the other side of the store is against the wall. Cash register and counter.

Top-down, "strong purpose" products are put down

1. From small to large, from light to heavy, is one of the rules for displaying goods from top to bottom on the retail pop racks of convenience stores. For example, Nongfu Spring’s bottled water and large-volume pumping napkins are mostly placed on the bottom of the shelf. From a visual point of view, there is indeed a problem if top-heavy. On the other hand, if it is a small object, it will be more difficult to see if it is placed on the bottom layer.

2. "Strong purpose goods", such as lighters, stockings and other lightweight goods will also be placed on the inconspicuous bottom shelf. You think, how anxious a person who comes to a convenience store to buy stockings is, you will find it wherever you put it. The integrated shelf is the trend of display in the future, so that small objects of different categories can be neatly placed together. The primary criterion for display in convenience stores is to allow customers to see as many products as possible. The same display logic also applies to beverage cabinets. In winter, convenience stores will place the popular "light-flavored water" such as Qin Ning Shui and Hai Jing Lemon on the best platters to play a role in guiding consumption. And products with strong brand effects like Coke are placed in a slightly inconspicuous position. The reason is that "people who want to drink Coke will find them wherever you put them." People's demand for beverages is declining, so we need to guide consumers more on display. In summer, just put the best-selling Coke in the most conspicuous and most crowded place. In addition, the beverages, sandwiches, rice balls, etc. in the freezer are also "strongly purposed" consumer goods. Consumers have planned to buy them early, so they do not need to be placed in a conspicuous position at the door for consumption guidance.