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Are In-Store Retail Displays Effective?

2021-12-21

Are In-Store Retail Displays Effective?

Constantly setting up and rearranging in-store displays can easily become the bane of a retail worker’s existence, so it’s valuable to share some insight into consumer behavior that demonstrate just how valuable these high-visibility display spaces can be in influencing a shopper’s behavior.

Over 83% of the information that we process daily is done so through our visual cortexes. In other words, sight makes up most of how we perceive the world.

That may feel a bit obvious, so we’ll take the research a step further and into the context of retail. When it comes to capturing the attention of a shopper, know that a snap judgment is made about a product in only 90 seconds!

This gives you a minute and a half to take a customer through the purchasing process, and that’s if they’re even drawn to your items in the first place. But there’s an unusual display hack that gives you a leg up: color.

Within those 90 seconds, 90% of consumers will base their perception of a product based purely off of color.

So, let’s talk about the anatomy of a retail display. What can you do in that 90 seconds to stack the deck in your favor? Let’s imagine we’re a customer walking through your store. We’ll break up our tips in the way order they’ll interact with your display:

We’ll start with the windows, which should draw them in.
Then we’ll talk about the in-store displays which should convince them to pick up a product.
And finally we’ll cover the checkout displays which should increase the value of their order.

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