Three elements of store display cabinet design

1. Showcase design needs to consider regional factors
Regional factors must be considered during the design of the showcase. It mainly refers to the shape and size of the showcase and how the various parts are arranged. The initial perception of these features is the primary factor that should be considered in the design of the showcase.
Of course, regional factors also include the fit between the store display cabinet and the placement position, as well as the coordination between the color of the store display cabinet and the underwear series, placement, lighting, etc. This is consistent with the concept of chromatics. It should help to make the collocation of various colors more coordinated, and based on product positioning, determine the visual sense for users to be solemn? Modern? fashion? The new generation? Or other positioning is mainly to coordinate and match the store display cabinet design colors, which specifically reflects the coordination of the product and the display cabinet should give people a logical feeling, rather than a large disconnect between the two, which will make it difficult for consumers Have a deep memory of your product in the diverse store information.
2. Showcase design needs to consider aesthetic factors
Second, we must take into account human aesthetic factors, which mainly reflects the relative position of the store display cabinet itself and the balance and stability of the relative position of the store display cabinet and the place where it is placed. Only when the stability and balance are excellent, can we give better results. Consumers convey the meaning that the brand wants to express, and there are many kinds of overall feelings, such as relaxed and cheerful or elegant and solemn.
Then in the process of showcase design, the Shenyang showcase team will first focus on the above two factors, but also pay attention to the coordination of all aspects of the store, brand, product, and users, and better proceed from point, line, and aspect. Showcase design, creative store display cabinets are produced with an innovation-driven mechanism to make brand owners stand out in the store.
After solving these relatively rare problems, the design of the showcase should be perfect in the details. For example, to solve the practicality of the store display cabinet, make it easy for the brand promotion staff to operate, and make it easy for consumers to see product information and easy to obtain ; For example, to solve the environmental protection problem of store display cabinets, as a store, display cabinets are directly in contact with a large number of people. Its environmental protection must be done well; such as the display of goods, here is another key point.
3. Showcase design needs to consider furnishing factors
Brands are not only the objects of furnishings and sales, but these products are also integrated into the atmosphere of the store, and play an indispensable role in the store. The layout of the merchandise not only reflects a kind of static information in the store, but also large The degree will be converted into visual dynamic information, which affects the consumer’s consumption behavior. Therefore, the showcase design must be integrated with the product display, so that the sales smell of the product is revealed between the store display cabinet and the product display. Therefore, the successful product display and the store display cabinet itself He is also a "static salesman".
Under the premise of grasping the display information, the principles of designing the showcase are:
It is necessary to categorize the products to be promoted and recommended, and to classify high-end, mid-range, and resistant products. The furnishings should be based on the principle of primary and secondary furnishings. The key products should be prominently placed and strong visual experience should be given.
Only by fully considering the above issues, doing a good job of communication, and gradually designing the showcase, can we produce excellent products.